A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck.
Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.
Amanda Perelli
Creator Economy Reporter
MrBeast is casting for the next season of 'Beast Games'
YouTube star Jimmy Donaldson, known online as MrBeast, is casting for the second season of his competition show on Amazon Prime Video.
The top jobs creators are hiring for, from scriptwriter to YouTube strategist
YouTube creators and other social media influencers are hiring for the teams and production staff who help create content and run their businesses.
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SoftBank-backed creator startup Jellysmack unloads another arm of its business
Blue Foxes, led by former Jellysmack executives, will take over some of the creator economy startup's owned-and-operated channels.
Instagram is starting to roll out its CapCut rival editing app — but it won't get you preferential treatment in the feed
Some influencers have early access to Meta's new "Made with Edits" tag, which the company began rolling out this week.
How YouTubers are adapting their businesses to cash on a TV gold rush
YouTube creators are maximizing content for TVs by extending video lengths and creating compilations.
I went to a virtual influencer's sold-out concert and the fan base was unlike anything I'd seen
VTuber Mori Calliope's live concert at the Hollywood Palladium was packed with screaming adoring fans and a community unlike anything I'd seen.
YouTube is shaking up how it puts ads in videos and says it could help creators earn more money
YouTube is automating mid-roll ad placements at "natural break points," which it says can boost creator revenue.
The brands dominating with influencers, from giants like Spotify and Netflix to fast-growing celebrity businesses
Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were fast-growing, found CreatorIQ.
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
YouTube is watched more on TVs than phones. A top exec explains what videos do best on the big screen.
Kurt Wilms, senior director of product management at YouTube, shared what types of content viewers want to watch on their TVs.
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Tariffs are putting the squeeze on influencers
Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
Why so many creators are getting into podcasting
Podcasting has taken on a new meaning thanks to video with episodes mimicking talk shows and creators reinventing themselves.
How a journalist used her newsletter to break the story about a White House plan to freeze federal grants — and how she's building a business
Marisa Kabas is an independent journalist who runs a newsletter called The Handbasket. She broke down how she built and grew her newsletter business.
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Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.
With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.
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Influencer management firm Shine Talent acquires Spark Media as creator deals drive M&A
Influencer talent management firm Shine Talent Group has acquired the fashion and beauty creator agency Spark Talent Group.
Spotify wants to take on YouTube in podcasts. Here's how the platforms stack up.
Spotify is looking to land more video creators. Its head of content partnerships shared how the platform is taking on podcast rivals.
TikTokers are tired and angry as the app prepares to 'go dark,' but cautiously hopeful
Influencers and their teams are frustrated by months of uncertainty around a TikTok ban.
Influencer marketers put their TikTok ban contingency plans into action
As TikTok faces a potential US shutdown, brands and marketers are planning where to shift sponsored content.
Why a $1 billion virtual influencer company is betting big on US growth
Cover Corp's Hololive works with virtual influencers known as VTubers, who are gaining popularity. CEO Motoaki Tanigo breaks down its business model.