Reed Alexander is a correspondent at Business Insider covering Wall Street, with a focus on investment banks like Goldman Sachs, Morgan Stanley, and JPMorgan Chase.
In this capacity, he's broken consequential stories that have defined the civic conversation in the financial-services industry. He's written hundreds of articles, unearthing JPMorgan's secretive corporate surveillance-monitoring tools tracking employees' comings and goings, to profiling the real-life former investment banker who built a digital alter ego as "Litquidity" and became a household name on Wall Street.
Reed was previously an entertainment business correspondent at BI, where he reported on the media industry and Hollywood companies like Disney. Prior to joining Business Insider in 2020, Reed reported and wrote for publications ranging from Dow Jones Media Group's MarketWatch and Moneyish, to CNN International, where he began his career based in the Hong Kong bureau.
Reed is also a professor of journalism at the University of Miami's School of Communication, where fellow faculty awarded him their highest honor — the distinction of Communicator of the Year — in 2022. In 2024, he teaches a course called "Covering Hollywood," a specialty journalism course which takes students inside the machinations of reporting on the global media industry, and equips them with the tools to tell stories about the figures who dominate it.
Reed has been interviewed by leading national and international news broadcasts and publications, ranging from CNN and NBC's "Today" show to "People" Magazine and the Associated Press. LinkedIn also named him one of its ten Top Voices for the Next Generation, highlighting his leadership in business journalism.
He holds a bachelor's degree from New York University and a master's degree from the Graduate School of Journalism at Columbia University.
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Expertise
Financial Services (Banking, Private Equity & More): Investment banking, Wall Street culture, and the pathways for young professionals into the industry. Reed has been invited three times — in 2021, 2022, and 2023 — to serve as an honorary speaker at the Wharton School of the University of Pennsylvania, one of the world's most esteemed business schools, in connection with his Wall Street coverage.
The Business of Hollywood: Telling stories about early-career professionals in Hollywood and pathways into the industry; coverage of streamers like Apple TV+ and Netflix; news cycles like the 2023 Writers Guild of America strike; taking readers inside production companies, studios, and news-gathering organizations.
Careers: Covering the stories of young professionals from college to graduate school to their first few years on the job.
Investigations & Scoops: Reach out to Reed with tips and story ideas for deep-dive reporting, including features, investigations, and scoops on companies and other guarded institutions.
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Contact Reed:
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Selected Works
Litquidity Unmasked: Inside the rise, ambitions, and secret identity of the ex-banker dominating Wall Street's rumor mill
How the writers' strike is crushing Hollywood's next generation, as job-seekers face 'skyrocketing' debt, crumbling hope, and endless hours 'just doom-scrolling LinkedIn'
On the picket lines with Hollywood writers as they bring signs, slogans, and sunscreen to their fight against the studios for 'as long as it takes'
Miramax built a film development team to revive its blockbuster-rich heyday. But a string of exits has hobbled those ambitions and left some Hollywood creatives frustrated.
Inside the turmoil at Cheddar News, where an editorial 'identity crisis' and misfired social-media strategy divided the newsroom and pushed staffers to exit
Banks vs. Fintechs: Why all the billions in the world can't help Wall Street crush its digital rivals
How FTX's implosion put crypto news sites like CoinDesk, The Block, and Decrypt in the spotlight
Apple has put hiring freezes in place for the next year, insiders say
Leaked Wells Fargo documents reveal the script its advisors are using to prevent downgraded private-banking clients from jumping ship
Inside the little-known tool that gives JPMorgan Chase the power to collect data about everything its employees do at work
Inside one global executive's 5-day escape from Kyiv, as companies scramble to evacuate staff from Ukraine and cut ties with Russia
How Julian Salisbury's swift rise at Goldman Sachs vaulted the soft-spoken Brit from the middle office to unlikely CEO contender
A Goldman Sachs engineer who fled Ukraine opens up about her survivor's guilt, anger at Russia, and fears for her family's safety: 'We end every call with, "I love you"'
Inside Wall Street's culture war with Gen Z