Sydney Bradley is a senior reporter covering media and tech for Business Insider. She breaks news and writes extensively about Instagram and Facebook, as well as new platforms and startups shaping social media, dating apps, and the creator economy.
Sydney's reporting on Instagram was nominated as a finalist for the 2021 Los Angeles Press Club's National Entertainment Journalism Awards.
She graduated from the University of Virginia with a degree in American Studies. You can follow Sydney's work on LinkedIn, Twitter, and Instagram at @sydneykbradley.
Got a tip? You can also connect with her via encrypted messaging app Signal (+1 646-580-2044), encrypted email (sydneykbradley@proton.me), or standard email (sbradley@businessinsider.com). Check out Business Insider's source guide for other suggestions on how to share information securely.
Selected stories:
Media
2025-03-20T22:46:15Z
AI's impact on dating apps was a focal point of a dating app conference. Some were excited about the potential of AI agents but others were skeptical.
Media
2025-03-19T15:52:47Z
Verci is a coworking space and social club where more than a dozen startups are building buzzy apps.
Media
2025-03-17T14:29:05Z
We spoke with investors about the future of social media. Here are five takeaways on AI, loneliness, and dating.
Media
2025-03-14T16:14:07Z
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
Media
2025-03-12T15:51:30Z
Rodeo, a social commerce startup, says it wants to help people "shop the way they scroll." Read its pitch deck.
Media
2025-03-11T20:31:14Z
AvatarOS, a virtual avatar startup, was founded by Isaac Bratzel, who helped build virtual influencer Lil Miquela.
exclusive
Blue Foxes, led by former Jellysmack executives, will take over some of the creator economy startup's owned-and-operated channels.
Media
2025-03-07T15:42:57Z
Doji lets users create AI avatars with their likenesses and virtually try on clothing. It raised funding from Alexis Ohanian's Seven Seven Six fund.
Media
2025-03-07T14:05:26Z
Some influencers have early access to Meta's new "Made with Edits" tag, which the company began rolling out this week.
Media
2025-03-06T14:03:46Z
Instagram has been beefing up DMs with over 20 updates in the last year, focusing on AI and user interaction. We put them all together in a chart.
Media
2025-03-01T12:05:01Z
Left Field, a new dating app, has launched in New York City and aims to combat swipe fatigue with location-based notifications.
Media
2025-02-27T16:00:02Z
LTK, Flip, and other e-commerce apps are adding new social and entertainment features outside shopping as they vie for consumers' attention.
Media
2025-02-27T15:16:34Z
Social startups like Diem and Spill are offering community rounds via WeFunder, a platform where everyday people can invest in early-stage companies.
Media
2025-02-20T21:32:33Z
Meta filed a lawsuit alleging one of its users bought and sold Instagram usernames. This is the first time it's filed such a suit in the US.
Media
2025-02-18T14:02:04Z
VC firm Slow Ventures has raised $60 million to invest in content creators, targeting YouTubers with an entrepreneurial mindset.
Media
2025-02-14T13:02:31Z
Dating apps like Tinder, Bumble, and Hinge have new competition. Startups are taking on swipe fatigue and burnout.
Media
2025-02-06T21:31:08Z
Hangout, a social music platform, launched in November as a new way to listen to music with friends and strangers.
Tech
2025-02-04T23:41:41Z
A former employee at Meta filed a lawsuit against the company earlier this week. Kelly Stonelake alleges sex discrimination and harassment.
Media
2025-01-31T09:21:02Z
Alex Hofmann, the CEO of 9count, is betting on "private social networks" being the next big thing. He was formerly an exec at Musical.ly.
Tech
2025-01-30T00:39:34Z
In a Q4 earnings call, Meta CEO Mark Zuckerberg talked about the spending plans for 2025, Meta AI, DeepSeek, TikTok, and more.