29 media kits influencers from TikTok, YouTube, Instagram, and OnlyFans use to land paid brand deals
Creators across four social media platforms shared the media kits they use to land paid partnerships with brands like Google, Kate Spade, and Meta.
Tanya Chen
Hoards of people are stampeding stores to get Stanley's limited edition Valentine's Day cups, and resales are going for more than $100
Stanley cup fans are stampeding Targets for new limited edition cups. "Doors are open and they start running and pushing," one TikToker reported.
At the buzzer, the best meme of 2023 is actually the nihilist football Pop-Tart
The memes about the Pop-Tarts mascot at the 2023 college football bowl speak to the depths of humanity, entrapped by the birdcage of capitalism.
A mom called out a Fisher-Price toy inspired by office supplies and corporate culture: 'Baby's first cubicle,' she quipped
The parent and TikToker @stealth_revenger pushed a button on a toy computer that played the recording, "Per my last email."
Artists and creatives in the workforce are more prone to imposter syndrome, an expert on the phenomenon says
Imposter syndrome is rife among people in creative fields. Learning to think "good is good enough" can help.
What is 'rat girl summer?' The latest TikTok micro-trend empowers young women to 'scurry' about and party day and night.
Being outside, nibbling and snacking, and 'making mischief' are some of the tenets of rat girl summer.
An Etsy seller is vehemently defending pricing a miniature purse at $270 after TikTokers called it a 'ripoff' and accused her of scamming
Etsy shop owner Stevie Lynn D'Andrea told Insider the backlash has grown so severe she's received death threats and those wishing her business fails.
A man shared the joy of getting drunk and going to Costco on a Friday night, a risky adult activity that's bonding millennial TikTokers
The TikTok creator Daniel Bennett said he'd spent the same amount going out to bars the night before — but now he has a week's worth of groceries.
A woman's experiment with generative AI to fake thirst traps and doctored photos to get out of plans has been called both 'brilliant' and 'scary'
TikTokers are impressed with Madeline Salazar's imaginative use of the technology, but some say it also makes them fear the future.
A viral TikTok captured the dread of 'women's winter' during summer, when office temperatures become frigidly cold and women drown in blankets
"It's 90 outside but inside we're freezing," wrote Pittsburgh anchor and TikToker Heather Abraham about the pain of summer office life.
8 of the best places on the internet to keep you from falling into doomscrolling despair
Yes, there are still some good places online. Classic internet cat videos from Catluminati and TikTok's Pinkcoree offer a break from the bad vibes.
The Scotland crowd for Beyoncé's 'Renaissance' tour was in perfect sync and hit every high note, and even Beyoncé looked shocked
"They ATE," said a top comment — a sentiment that Insider co-signs.
13 media kits that Instagram influencers use to pitch brands for collaborations
Instagram influencers often rely on brand deals as their main source of income. Here are media kits they use to get them, which include pay rates.
Beauty brand Tarte apologized for a 'miscommunication' after a TikTok influencer claimed she was treated like a 'second-tier person' on a proposed brand trip
Bria Jones deactivated her TikTok, citing bullying and harassment, after Tarte's CEO posted her public response.
So here's an 11-page PowerPoint to help explain the 'Vanderpump Rules' drama dubbed 'Scandoval'
It's called community service.
These are the 30 most popular YouTube stars of 2023, with MrBeast and PewDiePie still reigning supreme
A compilation of the world's biggest YouTube channels shows only eight are based in the United States, and only five are fronted by women.
Layoffs continue to rattle creator economy companies. Here are 25 that have cut staff in the last year.
As the creator economy braces for a possible recession, we are keeping track of companies laying off staffers.
TikTokers have taken up "deinfluencing." It's a trend that aims to topple influencer culture, but why does it feel like a messy contradiction?
While inciting and well-intentioned, the popular anti-influencer influencer movement is rich with paradoxes.
The rumors surrounding Miley Cyrus's new song "Flowers" are already out of control — and it's a genius marketing tactic
Easter eggs surrounding Cyrus's latest track are at an all-time high. It's hard to know where they're coming from, but no matter what, they're selling records.
9 ways creators are building new income streams as they prepare for a potential recession
Influencers shared the top strategies they are using to move beyond sponsored content and make money other ways by creating new revenue streams.