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BBVA has decided to open its mobile app for both iPhone and Android to customers of other banks. From now on, it will not be necessary to have an account with the bank to use the platform and its services such as the financial aggregator.
Thus, anyone will be able to access the bank's application and try services such as the aggregation of their banks, the BBVA Valora tool (used to find out the estimated price of a home) or view their balance and movements, as well as perform some operations, such as initiating payments.
Once the other entities have been added, users will also be able to request transfers and consult their income and expenses in an orderly fashion to have total control of their finances and understand what they spend their money on, among other functionalities.
What BBVA intends to do with this step
BBVA has explained that with this project it intends to continue taking steps towards its goal of expanding its customer and user base, putting some of the functionalities and services available in its app into the hands of non-customers.
The director of Open Market at BBVA Spain, Leyre Baltza, said in a statement that opening the application to non-customers is a technological challenge, but also a firm commitment to a philosophy that is very close to the world of large technology companies, where the entry barriers to learning about or using a service are very low.
With this development, BBVA incorporates the elements of the e-commerce experience into its activity, such as the usual option of allowing users to continue as guests. There are also different levels of engagement when accessing a music or video platform.
