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This startup just raised $6 million to put ads in your AI chats. Read its pitch deck.
Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.
Advertising
Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff
Amid criticism of its return-to-office mandate, advertising giant WPP offers free-lunch Fridays to sweeten the deal for employees back in the office.
Advertisers embrace conservative media in the new Trump era
Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.
YouTube is about to eclipse Disney as the biggest media company in the world
YouTube is really, really big. How big? It's about to leapfrog Disney to become the world's largest media company.
Meta loses two execs overseeing the company's largest markets and key advertising verticals
Two senior Meta executives, announce their departures this week, after over a decade, marking a significant leadership transition at the tech giant.
An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.
'Fear' of Elon Musk is driving advertisers to spend more on X, analyst says
EMARKETER forecasts X's US ad revenue will jump by 17.5% this year but cautions that "fear is not a sustainable motivator."
Airbnb called rival Vrbo 'desperate' for putting a sarcastic billboard outside its office
One creative director said Vrbo's billboard poking fun at Airbnb may not win Vrbo customers. Airbnb gloated that the sign gives it more "visibility."
Fitness influencer Ashton Hall's morning routine went viral. Saratoga water's CMO is loving the memes.
Mouth tape, banana peels, and several bottles of Saratoga water, all before 9:30 a.m.
Wait a minute. Has Elon Musk really turned Twitter around, after all?
Elon Musk scared away many advertisers after he bought Twitter in 2022, and the company's value plummeted. Now it has reportedly recovered.
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Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.
Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for advertisers and publishers.
Trump's chaos could spook the ad business
People who run businesses hate uncertainty. There's a lot of uncertainty right now.
Reddit's ad revenue is growing faster than other social media platforms
Reddit's ad revenue is growing, driven by its expanding user base and unique "social" feel, according to an EMARKETER report.
How brands can elevate everyday moments in 2025
Find out how consumers navigate quality time — and how today's brands can enhance it.
If Elon Musk's X threatened a big ad company with government interference, that's not OK
Elon Musk is big in Trump's government. He also owns X. Is X's Linda Yaccarino telling companies to give it business, or risk government reprisal?
Nike made a surprise comeback at the Super Bowl — and JPMorgan analysts broke the news
Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.
NAACP's top marketer tackles everything from DEI rollbacks to the organization's first foray into daytime TV
Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this critical moment for DEI, and its first foray into daytime TV
Elon Musk's X is suing more advertisers over ad 'boycott'
Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell have been added as new defendants in X's antitrust lawsuit.
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Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats up
Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.
How to make money from a TikTok hit. (Hint: You won't get it from TikTok.)
"Boy Room" is a TikTok hit. But the studio behind it didn't make any money from its success until Amazon showed up.