Mattel snagged the rights to Hello Kitty by flying a team to Tokyo and pitching the brand's 91-year-old 'patriarch'
"Hello Kitty was not available, it was not being pitched or presented for people to bid on," the toy giant's CEO said.
Hello Kitty
A 'Hello Kitty' café has finally opened in the US
This "Hello Kitty" café will be open in California for the next year.
3.3 million Hello Kitty fans' details have been exposed in a huge database leak
The hacks and leaks just keep on coming.
What it's like to fly on EVA's Hello Kitty airplane
From Sanrio merchandise to bento box meals with cut-out stars, here's what you can expect on EVA's Hello Kitty airplane.
Why Hello Kitty Is Still A Cultural Obsession After 40 Years
The character turns 40.
'Hello Kitty' Is Actually Not A Cat
"She's never depicted on all fours. She walks and sits like a two-legged creature. She does have a pet cat of her own, however, and it's called Charmmy Kitty."
5-Year-Old Girl Labeled A ‘Terrorist Threat’ For Talking About Hello Kitty Bubble Gun
'Hello Kitty' Creators Suing Mystery Defendant For Character Theft
The creators of Hello Kitty sue a mystery defendant over character theft, raising legal questions.