I was a stay-at-home mom. Now, I'm a fashion influencer in her 50s with brand deals and a podcast.
Caroline Baudino is a 53-year-old fashion and lifestyle influencer. She used to be a stay-at-home mom before a pivotal event changed her life.
Influencer
They started posting videos about their jobs. Now they're TikTok famous.
In TikTok and Instagram videos about work, employees show their passion and community.
Instagram is starting to roll out its CapCut rival editing app — but it won't get you preferential treatment in the feed
Some influencers have early access to Meta's new "Made with Edits" tag, which the company began rolling out this week.
I went to a virtual influencer's sold-out concert and the fan base was unlike anything I'd seen
VTuber Mori Calliope's live concert at the Hollywood Palladium was packed with screaming adoring fans and a community unlike anything I'd seen.
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
An influencer worried drinking less would make her boring at work events. She tried it and every aspect of her life improved.
Lucy Moon thought she needed alcohol to socialize without being awkward at work events. Three years later, she's sober, happier, and thriving in her career.
exclusive
Influencer management firm Shine Talent acquires Spark Media as creator deals drive M&A
Influencer talent management firm Shine Talent Group has acquired the fashion and beauty creator agency Spark Talent Group.
My breakup went viral on TikTok so I built a career as an influencer. It has lasted longer than the heartbreak.
When a video of Bridgette Vong and her ex-partner's final goodbye went viral, she leveraged the engagement to become a full-time influencer.
Influencer marketers put their TikTok ban contingency plans into action
As TikTok faces a potential US shutdown, brands and marketers are planning where to shift sponsored content.
I'm an influencer with 2 million TikTok followers. Now that the platform could go away, I'm glad I've taken steps to diversify my business.
Yumna Jawad is an influencer and business owner. She feels lucky she's diversified her business ahead of the potential TikTok ban.
US vs UK Wingstop Tier List
We ranked every Wingstop menu item in the US and the UK.
A fitness influencer who looked healthy but didn't eat enough quit to become a nutritionist. She learned to make nourishing versions of her favorite foods.
Madalin Giorgetta eats a much more balanced diet now than she did as a successful fitness influencer.
A TikTok influencer was arrested after police say she flaunted stolen goods to her 360,000 followers
Florida police arrested a TikTok influencer with over 360,000 followers after they say she shared a video of her flaunting stolen items from Target.
Influencers are using AI 'women' to lead people to OnlyFans and Fanvue — where more AI awaits
Instagram "influencers" that are actually AI-generated are luring people to sites with porn like Fanvue and OnlyFans. Do fans know the models aren't real?
I left my 6-figure corporate banking job, and now, I'm a food influencer. I support my family by doing what I love.
Daniel Chung, 36, left his corporate banking job and pursued a career acquiring restaurants. Now he's a food influencer with over a million followers.
Feeling sad? 'Dopamine dressing' could help you feel happier
Dopamine dressing is a hack some fashion fans use to feel better via clothes. One woman shared her tips for building a wardrobe that makes you happy.
Social media's favorite fake rich kid opens up about his online persona — and his new real-life job
Does Aris Yeager really live the lifestyle of his satirical persona Louis?
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
The tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent and how she's monetizing her venture.
Authorities raid Andrew Tate's home again — this time as part of an underage sex investigation
Romanian police raided four homes Wednesday in relation to fresh allegations against self-described misogynist influencer Andrew Tate.
The FTC is coming after influencers and brands that buy fake followers
The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.