Fitness influencer Ashton Hall's morning routine went viral. Saratoga water's CMO is loving the memes.
Mouth tape, banana peels, and several bottles of Saratoga water, all before 9:30 a.m.
Influencers
Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this year
A leaked deck shows how Emma Chamberlain aimed to grow her coffee company to $33 million in 2025. Chamberlain Coffee had some growing pains, however.
Big Tech's next big rival is sleep
There are only so many hours in the day. The tech industry may soon bump up against the limits of time, and sleep could be the next frontier.
A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck.
Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.
MrBeast is casting for the next season of 'Beast Games'
YouTube star Jimmy Donaldson, known online as MrBeast, is casting for the second season of his competition show on Amazon Prime Video.
Read the pitch decks from these 38 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
The top jobs creators are hiring for, from scriptwriter to YouTube strategist
YouTube creators and other social media influencers are hiring for the teams and production staff who help create content and run their businesses.
exclusive
SoftBank-backed creator startup Jellysmack unloads another arm of its business
Blue Foxes, led by former Jellysmack executives, will take over some of the creator economy startup's owned-and-operated channels.
YouTube bros are chilling with the Taliban
As influencers flock to Afghanistan to hang out with the "Talibros," adventure tourism has reached a new extreme
Instagram is starting to roll out its CapCut rival editing app — but it won't get you preferential treatment in the feed
Some influencers have early access to Meta's new "Made with Edits" tag, which the company began rolling out this week.
Instagram has launched over 20 new DM features in recent months. This chart breaks them all down.
Instagram has been beefing up DMs with over 20 updates in the last year, focusing on AI and user interaction. We put them all together in a chart.
How YouTubers are adapting their businesses to cash on a TV gold rush
YouTube creators are maximizing content for TVs by extending video lengths and creating compilations.
I went to a virtual influencer's sold-out concert and the fan base was unlike anything I'd seen
VTuber Mori Calliope's live concert at the Hollywood Palladium was packed with screaming adoring fans and a community unlike anything I'd seen.
YouTube is shaking up how it puts ads in videos and says it could help creators earn more money
YouTube is automating mid-roll ad placements at "natural break points," which it says can boost creator revenue.
MrBeast shares some of the secrets of his success, including hiring strategies and weathering criticism
YouTuber MrBeast outlined his approach to entrepreneurship, including hiring and focus. He discussed how he created his chocolate brand Feastables.
The brands dominating with influencers, from giants like Spotify and Netflix to fast-growing celebrity businesses
Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were fast-growing, found CreatorIQ.
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
MrBeast said if his mental health was a priority he 'wouldn't be as successful'
MrBeast told a podcast host that success meant sidelining his mental health. Experts say this approach can lead to burnout and other risks.
Broadway stars are making money as influencers — while creators like Charli D'Amelio are taking the stage
Broadway stars are turning to influencing as a side hustle, as digital-native creators are looking to the stage.
Why Slow Ventures raised $60 million to invest in creator businesses — and how it's structuring deals
VC firm Slow Ventures has raised $60 million to invest in content creators, targeting YouTubers with an entrepreneurial mindset.