Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out for it to actually come back to life.
Lingerie
At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack
After Parade sold to a lingerie manufacturer for pennies, some employees blamed Téllez for the company's flameout.
Throwback photos show the famous Victoria's Secret Fantasy Bras, which were worn by top models and cost millions of dollars each
The Victoria's Secret Fantasy Bra was a staple of the brand's annual fashion show between 1997 and 2018.
Every Victoria's Secret Fashion Show look Karlie Kloss has worn, ranked from least to most iconic
Karlie Kloss modeled daring lingerie, see-through catsuits, and more in the Victoria's Secret Fashion Show between 2011 and 2017.
Photos show how the Victoria's Secret Fashion Show changed during its 23-year history
Victoria's Secret held its first fashion show in 1995 and its last in 2018. The lingerie event changed drastically in those years.
Underwear brand Parade sold; CEO Cami Téllez tells staff she's being pushed out
Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's "heartbroken" to not be joining the brand's next phase.
You can now buy Victoria's Secret underwear on Amazon
More than 4,000 Victoria's Secret and Pink items are available to purchase on Amazon.com and eligible for Prime delivery services.
Legacy bra company Wacoal has acquired young lingerie startup Lively — after testing the newcomer's bras, we're not surprised
Both brands make high-quality, comfortable bras. Rather than sell a fantasy, they sell the ability to be comfortable in your own skin.
Irina Shayk attended a party at the Cannes Film Festival while wearing see-through lingerie and diamonds
Russian model Irina Shayk has been attending the Cannes Film Festival this year in standout fashion, from a mesh ball gown to a lingerie look.
Victoria's Secret is bringing back its infamous fashion show as a movie, 4 years after canning it over criticism of its lack of diversity and inclusion
Victoria's Secret's reimagined annual show will be streamed internationally as a movie this fall alongside a live fashion event.
Victoria's Secret is resurrecting its famous fashion show in 2023 after a 4-year hiatus and a total brand revamp
Victoria's Secret hasn't aired a fashion show since 2019 following scandals and criticisms of the lingerie retailer.
China has banned women from modeling lingerie on online shopping livestreams — so men are doing it instead
Following a government ban on women modeling lingerie on livestreams in China, businesses are bypassing the rule by using male models instead.
Lingerie brand condemns 'non-consensual boob-grabbing' after 'creepy' ad referencing Ryan Reynolds receives backlash
The controversial ad describes a hypothetical scenario involving A-lister Ryan Reynolds "gently holding up your breasts and whispering in your ear."
After building a $105 million lingerie startup, this founder is pivoting to energy drinks by tapping her community and male mentors
Michelle Cordeiro Grant sold her lingerie business, Lively, for $105 million in 2019. Here's how she's setting up her second act.
Heidi Klum's daughter addressed the controversial lingerie shoot they did together: 'It just fit right'
Leni Klum and her mother, supermodel Heidi Klum, did a photoshoot together for Italian lingerie brand Intimissimi in October.
The pitch deck a 24-year-old entrepreneur used to secure $1 million for her intimate-apparel startup
Emma Butler secured funding from Away cofounder Steph Korey and Peanut founder Michelle Kennedy for her adaptive-intimate-apparel business, Liberare.
The 10 best places to shop for plus-size lingerie, from cozy basics to lacy bodysuits
We've rounded up the best places online to shop for plus-size lingerie. The best part? Most products clock in at or under $100.
Victoria's Secret has started selling its beauty products on Amazon
The retailer is offering 120 different products on the Victoria's Secret storefront, including lotions and perfumes.
We visited Victoria's Secret stores in the US and the UK, and found an uneven, sprawling product selection as the lingerie brand struggles to transform
We shopped at locations in Leeds in the United Kingdom and Indianapolis, Indiana, in the United States to compare the in-store experiences.
Rihanna's body-inclusive lingerie brand, Savage X Fenty, is reportedly mulling plans to go public in a deal that could value the company at $3 billion
The Savage X Fenty brand has made been praised for its attention to size, race, and gender inclusivity.