Here's an exclusive look at the pitch deck that landed AI agent startup Auxia $23.5 million in funding
AI marketing startup Auxia uses AI agents to analyze data and interact with customers to make sales. This pitch deck helped it raise VC funding.
Marketing
Seeking nominations for Business Insider's most innovative CMOs of 2025 list — submit entries by April 25
We're looking for the top CMOs who are driving growth for their companies and innovating in marketing in a highly uncertain economic environment.
4 things on a résumé that matter way more than the college you attended, according to a tech and finance recruiter
A tech and finance recruiter said they rarely look at the school a candidate attended when hiring, but they do search for whether you've been promoted.
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.
Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures
With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, rivaling Salesforce and Twilio.
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.
TikTok breaks down 3 big trends that brands should watch for in 2025
Cassie Taylor, TikTok's global head of creative solutions and trends, explained the key marketing trends the company is watching in 2025.
Why 'neo-medievalism' could be a hot consumer trend in 2025
The trend embraces medieval aesthetics and reflects a rejection of modern tech culture, according to Wonderhood Studios.
My family tried the awkward holiday photo shoot at JCPenney and loved it. The trend captured a new generation — see what it was like.
The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's brand presence.
Behind the scenes with the team who make Blackstone's videos
Love them or hate them, Blackstone's videos are clever marketing. Business Insider went on set to find out who's in charge.
Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.
The social media world is splintering, and it'll pave the way for a new breed of influencer
Influencers must show expertise to escape the digital salesperson trap as the industry gets more saturated and audiences seek authenticity.
The TikTok Ad Awards 2024
Discover the latest TikTok Ad Awards 2024 winners and learn how innovative campaigns are disrupting digital marketing and giving brands a competitive edge in the industry.
How a personalized AI tool helped one marketing firm get 20 times its return on investment
Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.
Indeed prepares for 2025 rollout of its new AI tool, Pathfinder, which aims to help job seekers
Indeed's AI-fueled Pathfinder tool, which will be launched in early 2025, aims to help candidates identify a career path and new opportunities.
Quantum computing will be the next big tech trend to have a major impact on marketing, says Citi CMO Alex Craddock
We're just years away from quantum computing making a major impact on our lives, says Citi CMO Alex Craddock.
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their audiences expect more from them too.
How JLL improved marketing performance and lowered costs, according to CMO Siddharth Taparia
Siddharth Taparia developed a system tracking marketing's impact on the business.
4 things that have helped me be successful, according to Citi CMO Alex Craddock
Earlier this year, Citi named Alex Craddock its chief marketing and content officer. Here's the advice he'd give to aspiring marketing leaders.
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential brand initiative since its Credit Suisse acquisition.