Looking to make a budget? These finance influencers can help.
Finance influencers shared their top budgeting tips and advice, from planning incoming cash flow to negotiating bills.
YouTubers
YouTubers pitch fan obsession with their lives as a secret weapon for marketers
At a Spotter pitch event for YouTubers, creators told marketers their deeply loyal fan bases make them the perfect salespeople.
How YouTubers are adapting their businesses to cash on a TV gold rush
YouTube creators are maximizing content for TVs by extending video lengths and creating compilations.
MrBeast said if his mental health was a priority he 'wouldn't be as successful'
MrBeast told a podcast host that success meant sidelining his mental health. Experts say this approach can lead to burnout and other risks.
exclusive
Tariffs are putting the squeeze on influencers
Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
An OnlyFans creator explains why she quit her bioengineering doctorate to focus on content
Zara Dar originally planned to become a professor, but she quit her doctorate in bioengineering to be a full time creator, including on OnlyFans.
Myka Stauffer, the YouTuber who placed her adopted son with a new family, is the subject of a docuseries. Here's where she is now.
Myka and James Stauffer's decision to place their son Huxley with a new family is the subject of "An Update On Our Family," an HBO docuseries.
MrBeast is teasing another recreation of 'Squid Game' as he continues to furiously promote 'Beast Games'
MrBeast asked fans if they want another "Squid Game" recreation as he promotes "Beast Games," leveraging Netflix's release to stay ahead.
A year after giving up her YouTube channel, Hannah Witton's clinic for struggling, burned-out creators is open
Hannah Witton is leveraging her experience as a former YouTube star to help others navigate career changes and overcome content burnout.
A cofounder of a top influencer-management firm shares his predictions for the creator economy in 2025
Neil Waller, cofounder of Whalar Group, shared his top predictions for the creator space in 2025, including a rise in AI tools and dubbing.
MrBeast reveals photos of the $14M 'city' he built as part of his Amazon reality show 'Beast Games'
Jimmy Donaldson, aka MrBeast, revealed photos of the city he built for "Beast Games" — touted as the biggest reality-show competition in history.
YouTuber Connor Franta accuses business partners of siphoning more than $1 million from Heard Well. They deny it.
YouTube star Connor Franta is suing his Heard Well business partners, accusing them of big spending on personal expenses. They deny the allegations.
MrBeast says he broke 40 world records while filming the $100M Amazon reality show 'Beast Games'
Records include the largest cash prize in a game show, the most cables ran for a show, and the largest island given away in a show.
Jake Paul's biggest controversies: How the notorious YouTuber found fame through scandal
From getting booted from the Disney Channel to allegedly driving through a protected turtle beach, Jake Paul has built a brand off being controversial.
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but he's also a YouTuber, Peter Kafka writes.
Dear Santa: Please bring me a Skibidi Toilet for Christmas
A $45 "mystery toilet" could be on the top of Gen Alpha's wish list. It's part of a trend of very online IP, like Skibidi, being turned into toys.
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their audiences expect more from them too.
Trump's victory shows the flagging influence of mainstream media
Trump's online strategies, including podcast appearances, reflect the waning power of legacy media and the growing impact of new media channels.
MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.
MrBeast has had a few difficult months. But his game show "Beast Games," which had a budget of $100 million, isn't going anywhere.
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
The tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent and how she's monetizing her venture.