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- Luxury brand Coach has opened its latest concept store in a converted Boeing 747.
- Customers come onboard with an entry pass resembling an airline ticket and can shop onboard the plane.
- The project took two years and opened its doors earlier this month.
Coach's latest concept store is inside a converted 1981 Boeing 747, the iconic airplane nicknamed the 'Queen of the Skies.'
The concept store is called Coach Airways. The project took two years, and the store opened to the public earlier this month at the Freeport A'Famosa Outlet in Malaysia.
When you walk inside you'll see Coach-themed airplane seats, each fitted with its own brand-marked pillow.
The store also features a Coach-inspired panel where customers can take photos.
Onboard, you'll find a cafe where customers can order coffees while they shop.
Coach Airways also hosts private events, as seen in this TikTok video.
@coachairwaysofficial One of our private event!!😚🛩️ #fyp #coachairways #coachairwaysmelaka #coachmalaysia #trending #fypシ #foryoupage ♬ original sound - Coach Airways