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Google just ended diversity hiring goals. Read the memo.

A photo of Alphabet and Google CEO Sundar Pichai at the inauguration of a Google AI hub in Paris on February 15, 2024.
Google, helmed by CEO Sundar Pichai, will no longer pursue hiring goals tied to representation, according to a memo obtained by Business Insider. ALAIN JOCARD / AFP
  • Google has ended hiring targets tied to representation, according to a memo obtained by BI.
  • The company also said it's evaluating its DEI programs.
  • Target, Meta, and other major US companies have also reduced DEI-related policies and programs.

Google will no longer pursue hiring goals tied to representation, according to a memo obtained by Business Insider. The change makes the tech giant the latest US company to pull back on DEI-related policies.

The company is also evaluating its diversity, equity, and inclusion programs and initiatives.

"We're committed to creating a workplace where all our employees can succeed and have equal opportunities, and over the last year we've been reviewing our programs designed to help us get there," a Google spokesperson told BI.

The spokesperson said the company had updated language in its annual 10-K report to reflect the change.

"As a federal contractor, our teams are also evaluating changes required following recent court decisions and executive orders on this topic," the spokesperson added. The Wall Street Journal first reported the change to Google's hiring targets.

BI obtained an emailed Q&A with Google's chief people officer, Fiona Cicconi, which expanded on the plans.

Google staff will be "evaluating programs, trainings, and initiatives, and will update them as needed — including those that raise risk, or that aren't as impactful as we'd hoped," Cicconi said in the Q&A.

On his first day in office, President Donald Trump signed an executive order terminating DEI "mandates, policies, programs, preferences, and activities" in the federal government. Trump also criticized private companies' DEI programs and diversity-related hiring goals on the campaign trail and since taking office.

Google set a goal in 2020 to increase leadership representation of Black, Latino, and Native American employees by 30%. It reached that goal in 2022, the company's 2024 annual diversity report said.

Its decision to shift its hiring goals reflects a growing number of companies pulling back on DEI initiatives, beginning before Trump was reelected. Some of the companies that scaled back diversity efforts before his inauguration include Walmart, Ford, John Deere, Tractor Supply Co., and Lowe's.

Meta also announced last month it would no longer have a team focused on DEI, and Target recently said it would end multiple programs related to DEI.

Some companies have defended their DEI programs and policies in recent weeks, including Costco and JPMorgan.

Here's the full text of the Google memo obtained by BI:

With new U.S. Executive Orders, court decisions, and many companies making changes to their DEI programs in recent weeks, we sat down with Fiona Cicconi to learn how Google is thinking about this.
Can you tell us how we're thinking about this across the company?
First, I want to be clear: we've always been committed to creating a workplace where we hire the best people wherever we operate, create an environment where everyone can thrive, and treat everyone fairly. That's exactly what you can expect to see going forward. Our users come from all across the US and around the world, and we serve them better when our employees do, too.
Every year, we review the programs designed to help us get there and make changes. And because we are a federal contractor, our teams are also evaluating changes to our programs required to comply with recent court decisions and U.S. Executive Orders on this topic. For example, in 2020, we set aspirational hiring goals and focused on growing our offices outside California and New York to improve representation. We'll continue to invest in states across the US — and in many countries globally — but in the future we will no longer have aspirational goals.
You mentioned we'll evaluate our programs. Can you share more about that?
Melonie Parker and her team will lead on closely and carefully evaluating programs, trainings, and initiatives, and will update them as needed — including those that raise risk, or that aren't as impactful as we'd hoped. She'll work with senior leaders across the company.
And is there anything else you want Googlers to know now?
While there will be changes, our central Employee Resource Groups will remain, as will our work with colleges and universities, and our work to build products to help all our users and partners. That is all vital work for our business and our Googler community.

Do you work at Google? Reach out to the reporter from a nonwork email and device at aaltchek@businessinsider.com.

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