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The best Cyber Monday TV deals, according to an expert who reviews TVs for a living

A side-by-side graphic for best Cyber Monday TV deals with a Samsung QN90D next to am LG G4 on a light orange gradient background.
The best Cyber Monday TV deals include big discounts on our favorite LG OLEDs and Samsung QLEDs. Amazon; Business Insider

Cyber Monday is still going strong with lots of excellent deals, including low prices on TVs. These discounts offer the last chance of the year to save the most on a new display, but not all of them are worth your money. I test TVs for a living, which equips me with the expertise to identify the best Cyber Monday TV deals.

This year, I'm seeing some of the lowest prices yet on top LED, QLED, and OLED displays from trusted brands like LG, Samsung, Sony, Hisense, TCL, and Vizio. In particular, I recommend this fantastic $36% discount on Samsung's 65-inch S90D OLED. Thanks to its infinite contrast ratio and vivid colors, the S90D is the top pick in my guide to the best TVs, and $1,398 is a steal for a display with its capabilities. Also, from Samsung, the popular Frame TV is up to 40% off in a variety of sizes. You can also find my pick for the best budget TV, the 65-inch Hisense U6N, on sale for an all-time low of $498. At that price, the U6N is nearly unmatched.

The best Cyber Monday TV deals will only remain active for a limited time. I don't expect TV prices to drop this low again until the Super Bowl rolls around in February, so don't hesitate to grab a discount you like. And for even more savings, visit our complete roundup of the best Cyber Monday deals on all kinds of products.


The best Cyber Monday 65-inch TV deals

Many TV brands use 65 inches as the flagship size to showcase their top models, so it's no surprise that some of the best Cyber Monday TV deals are on 65-inch sets. The Samsung S90D, the top pick in my guide to the best 4K TVs, is a particularly great buy at a sale price of just under $1,400. All things considered, that price hits just the right sweet spot between value and performance for most people.

samsung 65 inch s90d 4k oled tv
Samsung 65-inch S90D OLED 4K TV
$1,497.99 $2,197.99 Save 32%

The S90D is our favorite TV overall. Its QD-OLED panel delivers a high-contrast image with vivid colors, wide viewing angles, and impressive brightness for this class.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Excellent peak brightness for a midrange OLED
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. High color volume with quantum dot technology
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Wide viewing angles so picture doesn't degrade when sitting off center
What we don’t like
  • con icon Two crossed lines that form an 'X'. Smart TV interface is OK but not the best
  • con icon Two crossed lines that form an 'X'. Issue with update notifications
  • con icon Two crossed lines that form an 'X'. Dolby Vision isn't supported
Hisense U6N QLED 4K TV
Hisense 65-inch U6N QLED 4K TV
$498 $734.04 Save 32%

The U6N is one of the top budget TVs available. The 4K QLED display uses quantum dots, local dimming, and a Mini LED backlight to deliver higher contrast and a wider range of colors than most competitors in its class.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Great contrast for the money thanks to local dimming with Mini LEDs
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quantum dots enable wide range of vivid colors
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Performance matches many midrange TVs that cost more
What we don’t like
  • con icon Two crossed lines that form an 'X'. The TV's 60Hz panel isn't ideal for gamers
  • con icon Two crossed lines that form an 'X'. Picture quality degrades a lot from an angle
  • con icon Two crossed lines that form an 'X'. Noticeable color banding in some streaming content
TCL QM7 65-inch TV
TCL 65-inch QM7 QLED 4K TV
$697.99 $1,099.99 Save 37%

The TCL QM7 is an impressive midrange QLED TV. Its Mini LED contrast performance, high brightness, and 144Hz gaming capabilities are nearly unrivaled at this price range.

samsung 65 inch the frame tv ls03D
Samsung 65-inch The Frame (LS03D)

Samsung's Frame TV can be mounted flush against your wall like a hanging piece of art. It also features a matte screen to make it look more like canvas, and you can purchase optional magnetic frame bezels in different colors and designs.

Hisense U7N QLED 4K TV
Hisense 65-inch U7N QLED 4K TV
$699.99 $999.99 Save 30%

The U7N is the successor to last year's U7K, our favorite midrange 4K QLED TV of 2023. This new model promises a 50% increase in peak brightness, which is an impressive feat for the money.

The best Cyber Monday 55-inch TV deals

Many top TV models are also sold in a 55-inch screen size, which is a good option for buyers who need something a bit more compact. The 55-inch Samsung S95D is $500 off. The S95D has the best anti-reflective screen I've tested, so it's ideal for people who struggle with glare in their rooms. Check out my Samsung S95D TV review for more details.

samsung 65 inch s95d 4k oled tv
Samsung 55-inch S95D OLED 4K TV
$1,897.99 $2,397.99 Save 21%

The S95D is one of Samsung's flagship 4K TVs. It's the brightest OLED we’ve ever measured, and it has a unique anti-glare screen that nearly eliminates reflections. However, the matte display gives black levels a slightly elevated look in a bright room.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Highest peak brightness we've seen on an OLED
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Matte screen combats glare much better than competing TVs
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Supports 144Hz refresh rate for smooth PC gaming
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Thin profile with One Connect Box for cable management
What we don’t like
  • con icon Two crossed lines that form an 'X'. Lacks Dolby Vision capabilities
  • con icon Two crossed lines that form an 'X'. Anti-reflective coating causes black levels to look faded in bright rooms
  • con icon Two crossed lines that form an 'X'. Similar 2023 model costs a lot less
TCL S5 with Fire TV 2024
TCL 55-inch S5 4K TV with Fire TV (2024)
$239.99 $329.99 Save 27%

TCL's S5 LED display doesn't use quantum dots like the brand's pricier QLED TVs, but it's still capable of wide color support and it uses the Amazon Fire TV OS for easy integration with Alexa.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Supports wide color gamut
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Affordable price
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Built-in Fire TV OS with Alexa voice control
What we don’t like
  • con icon Two crossed lines that form an 'X'. HDR brightness is low compared to QLED models
  • con icon Two crossed lines that form an 'X'. Black levels are mediocre
  • con icon Two crossed lines that form an 'X'. The screen's 60Hz panel isn't ideal for gaming
samsung tv thumb
Samsung 55-inch Frame QLED 4K TV (2024)
$897.99 $1,497.99 Save 40%

Samsung's Frame TVs have a matte screen and interchangeable art-frame-style bezels, which can make it resemble a painting hanging on your wall. Picture performance quality isn't the best for the money price, but it's a perfect fit for design-focused shoppers.

hisense thumbnail
Hisense 55-inch U7N QLED 4K TV
$498.99 $798 Save 37%

Hisense U7N is a midrange TV champ with excellent brightness and contrast capabilities for the money. It also supports up to a 144Hz refresh rate, which makes it an excellent fit for gamers.

65-inch A95L OLED 4K TV
Sony 55-inch A95L OLED 4K TV
$2,498 $2,799.99 Save 11%

Sony's A95L is the best high-end TV you can buy. Though pricey, its QD-OLED panel offers the most impressive picture quality we've seen.

samsung 65 inch s90d 4k oled tv
Samsung 55-inch S90D OLED 4K TV
$1,197.99 $1,797.99 Save 33%

The S90D is one of our favorite 4K TV models. It uses a QD-OLED panel to deliver the most impressive brightness and color performance available in this price range.

The best Cyber Monday 98- and 100-inch TV deals

Extra-large TVs are surging in popularity thanks in part to excellent deals during big sales like Cyber Monday. Right now, the Hisense 100-inch U76N is down to just under $1,800, a nearly unheard-of price for a display this big and with this level of performance.

Hisense TV
Hisense 100-inch U76N QLED 4K TV
$1,799.99 $2,997.99 Save 40%

This 100-inch TV is a whopping size that will allow you to catch every inch of every game. With up to 800 nits of HDR brightness, local dimming, and a fast 144Hz refresh rate, this is one of the best values there is at this size.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Great value for such a huge size
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Solid HDR brightness capabilities
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Fast refresh rate for smooth gaming
What we don’t like
  • con icon Two crossed lines that form an 'X'. Mediocre viewing angles
  • con icon Two crossed lines that form an 'X'. Lacks Mini LED backlight for more precise contrast control
The Hisense 100-Inch Class U8 Series Mini-LED ULED 4K UHD Google Smart TV (100U8K, 2023 Model).
Hisense 100-inch U8K QLED 4K TV
$2,599.99 $4,997.99 Save 48%

Hisense's massive U8K TV uses quantum dots and a Mini LED backlight to offer incredible brightness and contrast on a giant screen.

TCL 98-inch QM85 QLED 4K TV
TCL 98-inch QM85 QLED 4K TV
$3,998 $5,999.99 Save 33%

The QM85 is one of TCL's flagship QLED displays and one of the brightest TVs on the market. This massive 98-inch model isn't cheap, but it's the best value we've seen for a display this big in this performance class.

Samsung 98-inch Q80C QLED 4K TV
Samsung 98-inch Q80C QLED 4K TV
$3,997.99 $7,997.99 Save 50%

The Q80C is Samsung's midrange QLED from 2023, but it remains a solid buy. It can't match the brightness capabilities of similarly priced 98-inch QLEDs from brands like TCL and Hisense, but Samsung is known for better quality control.

The best Cyber Monday 83- and 85-inch TV deals

If you're on the hunt for an 83- or 85-inch TV, I recommend checking out the gorgeous LG G4 OLED, which is on sale for over $300 off its usual full price. The G4 is the most impressive high-end OLED TV available at this size, with a brighter image than competing Sony and Samsung options. Visit my LG G4 TV review for more info. But if you're on a budget, check out the TCL Q65. At a deal price of $800, it's one of the most affordable 85-inch QLEDs on the market.

LG 83-inch G4 OLED TV
LG 83-inch G4 OLED 4K TV
$4,996.99 $5,298.99 Save 6%

The G4 is the most impressive 83-inch 4K TV we've seen. It uses an advanced panel with MLA (Micro Lens Array) technology to deliver higher brightness than any other OLED this size.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. The brightest 83-inch OLED on the market
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Pixel-level contrast with perfect black levels
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Wide viewing angles
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Flush wall-mount design
What we don’t like
  • con icon Two crossed lines that form an 'X'. Very expensive
  • con icon Two crossed lines that form an 'X'. Lacks quantum dots for high color volume
  • con icon Two crossed lines that form an 'X'. Doesn't include a stand
TCL Q65 TV
TCL 85-inch Q65 QLED 4K TV
$799.99 $1,199.99 Save 33%

TCL's Q65 is one of the most budget-friendly QLED displays available in an 85-inch screen size. With quantum dot tech, it offers a wider range of colors than most cheaper sets this big.

Sony Bravia 9 Mini LED 4K TV
Sony 85-inch Bravia 9 QLED 4K TV
$3,998 $4,799.99 Save 17%

Sony's flagship Bravia 9 4K TV isn't cheap but it's one of the most impressive high-end TVs on the market. The QLED display maintains deep black levels while offering a brighter image than any competing OLED models.

TCL QM7 85-inch TV
TCL 85-inch QM7 QLED 4K TV
$1,397.99 $1,999.99 Save 30%

The 85-inch TCL QM7 is one of the best extra-large TV values on the market. It delivers great contrast, high brightness, and 144Hz gaming capabilities for less than most competitors.

The best Cyber Monday 75- and 77-inch TV deals

Cyber Monday is offering some of the lowest prices of the year on top 75-inch TVs, including Samsung's stylish Frame TV, which is designed to look like a piece of art hanging on your wall. The 75-inch Frame is on sale for 40% off. That's the best deal I've seen on this size so far.

Frame TV 2024 model
Samsung 75-inch Frame QLED 4K TV (2024)
$1,797.99 $2,997.99 Save 40%

The Samsung Frame TV has a thin profile and a no-gap mount so it can hang flush on your wall. It also uses a matte screen which helps give its display a more canvas-like appearance .

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Art-frame design with matte screen and interchangeable bezel
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Can be mounted with virtually no gap on your wall
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quantum dots enable a wide range of colors
What we don’t like
  • con icon Two crossed lines that form an 'X'. Brightness and contrast can't match competing QLED TVs
  • con icon Two crossed lines that form an 'X'. You're paying a premium for design versus picture quality
samsung 65 inch s90d 4k oled tv
Samsung 77-inch S90D 4K OLED TV
$2,197.99 $3,297.99 Save 33%

The 77-inch S90D is a fantastic extra-large TV. Its QD-OLED screen delivers an infinite contrast ratio and bright colors, offering some of the best image quality you can get at this price range.

TCL QM7 65-inch TV
TCL 75-inch QM7 QLED 4K TV
$897.99 $1,499.99 Save 40%

The TCL QM7 is a fantastic midrange 75-inch QLED. Its Mini LED backlight delivers high contrast and great brightness. It also supports up to a 144Hz refresh rate, which makes it ideal for gaming.

The best Cyber Monday 50-inch and under TV deals

TVs with smaller screen sizes are also getting excellent discounts for Cyber Monday, making these displays perfect budget buys. One of the cheapest TVs available is Insignia's 32-inch Fire TV, which costs under $70. This display is as basic as they come, but it still has Alexa voice control and access to plenty of streaming apps.

LG B4 OLED TV
LG 48-inch B4 OLED 4K TV
$599.99 $799.99 Save 25%

Though the B4 is LG's cheapest and dimmest OLED display, it's still capable of pixel-level contrast and wide viewing angles, which give it better overall image quality than any LED or QLED set this size.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. One of the few budget-friendly OLED TVs
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Infinite contrast ratio with perfect black levels
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Supports Dolby Vision
What we don’t like
  • con icon Two crossed lines that form an 'X'. Image processing isn't as advanced as that of LG's pricier OLEDs
  • con icon Two crossed lines that form an 'X'. Can't get as bright as more expensive OLED models
  • con icon Two crossed lines that form an 'X'. Lacks 144Hz mode for PC gaming
VIZIO 50-inch MQX Series 4K TV
Vizio 50-inch MQX QLED 4K TV
$426.99 $629.99 Save 32%

The 50-inch Vizio MQX is a budget-friendly QLED built with gaming in mind. It has a higher refresh rate than most competing sets this size, which can offer smoother gameplay when paired with a PS5, Xbox Series X, or PC.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. 4K/120Hz or 1080p/240Hz refresh rate for smooth gaming
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Decent HDR brightness
What we don’t like
  • con icon Two crossed lines that form an 'X'. Low number of dimming zones leads to blooming
  • con icon Two crossed lines that form an 'X'. Poor viewing angles
LG 48-inch C4 OLED TV
LG 48-inch C4 OLED 4K TV
$996.99 $1,599.99 Save 38%

LG's C4 is one of the brand's top midrange 4K OLED TVs. The 48-inch model isn't quite as bright as its larger counterparts, but it still delivers an infinite contrast ratio. It also supports up to a 144Hz refresh rate, which makes it an excellent gaming set.

Samsung QN90D QLED 4K TV
Samsung 50-inch QN90D QLED 4K TV
$997.99 $1,397.99 Save 29%

The QN90D is one of Samsung's flagship QLED displays. It's one of the only 4K Mini LED TVs available in a 50-inch size. Mini LEDs help the TV achieve high brightness and contrast, with image quality that's a clear step above cheaper QLEDs.

TCL S5 with Fire TV 2024
TCL 43-inch S5 LED 4K TV (Fire TV)
$199.99 $249.99 Save 20%

TCL's S5 is one of the brand's entry-level 4K TVs. Brightness and contrast are limited compared to pricier models, but the S5 still offers a wide range of colors and has Alexa built-in.

LG StanbyMe
LG StanbyMe 27-inch Portable Display
$799.99 $999.99 Save 20%

The ultimate movable, touchscreen TV. Perfect for people who live in small apartments, this smart TV on wheels has a slim profile and a huge variety of uses. From video recipes in the kitchen to reality shows in bed, we love the convenience of the LG StanbyMe.

The Insignia 32-inch Class F20 Series.
Insignia 32-inch Class F20 Series
$89.99 $129.99 Save 31%

This 720p TV comes with Alexa Voice Remote capabilities, so you can easily search across apps, switch inputs, and much more using your voice — no clunky remotes and tedious typing necessary. We only recommend it if you can find it on sale, though.



Cyber Monday TV FAQs

How much should I spend on a TV?

If you just need a basic TV for casual viewing and don't care about advanced image quality, specific smart home features, or fancy design perks, you can find solid budget options for about $500 or less. Entry-level LED TVs in smaller sizes can even go on sale for less than $100.

However, if you want a TV with better-than-average picture performance, you should spend more to get a mid to high-end QLED or OLED display. These types of displays will offer much better contrast, brightness, and black-level performance over cheaper LED models. Lower-midrange 65-inch QLED TVs start at around $600, and premium options start at about $1,500. Meanwhile, midrange 65-inch OLEDs start at around $1,300, and high-end options start at around $2,000.

What size TV is best?

When choosing a TV size, I recommend considering the space it's going in, how close you plan to sit to it, and your budget. Generally, bigger screen sizes are more expensive than smaller models with comparable specs. You'll also need to make sure you have a large enough TV stand or big enough wall to mount whatever size display you get. Certain sizes are also best suited for specific resolutions and distances.

For instance, HDTVs are still a decent option in sizes of around 43 inches or smaller. At such small screen sizes, it's hard to see the added detail that a higher resolution offers unless you sit extremely close to the screen. To get the most out of a 4K TV, I recommend buying a screen that's 50 inches or larger, since those sizes will better demonstrate the perks of Ultra HD resolution. Finally, 8K resolution is only worthwhile on extra-large TVs that are at least 75 inches, but even then, it's difficult to see the benefits of 8K over 4K.

Many brands use 65 inches as the premier size to showcase their top TV models, and 65 inches hits just the right sweet spot for most needs. Many affordable models are available at 65 inches, and this size can offer a big-screen experience while still being manageable enough to fit in most living rooms.

For size-specific recommendations, check out these TV buying guides:

Are OLED or QLED TVs better?

OLED and QLED TVs both offer great performance, but they each have pros and cons.

OLED TVs have self-illuminating screens, meaning their pixels can dim and brighten individually to create an infinite contrast ratio. With the lights off, black levels will completely disappear into a dark room, and this is one of the most important elements of good overall image quality. On the downside, cheaper OLED TVs can struggle with brightness, which makes them less suited for rooms that let in a lot of light. OLED TVs are also technically susceptible to an issue known as burn-in (when static images left on the screen for too long get permanently stuck on the display), but the risk is very minimal under normal viewing conditions.

QLED TVs, on the other hand, are a kind of LCD display that uses an LED or Mini LED backlight to illuminate its pixels. These backlights can have multiple zones to brighten or dim separate areas, but even top QLED TVs can't match an OLED panel's pixel-level contrast control. As a result, QLED TVs can have an uneven, patchy appearance in dark scenes, with halos around bright objects or washed-out black levels that look more blue or gray. However, top QLED TVs have an edge in peak brightness over even the priciest OLED TVs, which can make them better suited for rooms with lots of windows. They also tend to be a bit more affordable (especially in larger sizes) and have no risk of burn-in.

For more details, check out our QLED vs. OLED comparison and our guide to the best OLED TVs.

Which stores have the biggest Cyber Monday TV discounts?

You can find great Cyber Monday TV deals at many retailers, but stores like Amazon, Best Buy, and Walmart usually have the best savings. These stores often match each other's prices, so you can usually find the same TV discounted for a similar amount at each retailer.

Is Cyber Monday a good time to buy a TV?

Cyber Monday is one of the best times of year to purchase a TV. Though displays get discounted throughout the year, including on Amazon Prime Day and around big sporting events like the Super Bowl, we see the lowest prices on Cyber Monday, as evident in the deals above.

Shopping for more discounts today? Check out our roundup of all of the best Cyber Monday deals.

You can purchase logo and accolade licensing to this story here.

Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.

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