The Sephora Savings Event is one of the most anticipated deal days in the beauty space. As Business Insider's beauty editor, I test skincare, makeup, haircare, you name it on a daily basis — and even I'm taking this opportunity to stock up on products I love and splurge on items I've had my eye on.
The event began on April 5 for Rouge members, who receive the highest discount of 20%. Today, April 9, marks the extension of the savings to VIB members, who receive 15% off, and Insider members, who receive 10% off. Regardless of your membership tier, you can snag 30% off of the entire Sephora Collection. In order to get these deals, you'll need to add the code YAYSAVE at checkout. One thing to remember: you have to be a Beauty Insider Member in order to gain access to the sale. Luckily, joining is free and offers great perks throughout the year.
I've had my eye on a few standout products this year that I can't wait to get my hands on, like the Hourglass Phantom Volumizing Glossy Balm for a shiny, effortless lip. It would be remiss not to stock up on my holy grail moisturizer, Belif's The True Cream Aqua Bomb. And it might just be time to splurge on our Executive Editor Sally Kaplan's favorite Double Serum from Clarins that she says has truly changed her skin.
Below, you'll find the top picks are editors are excited to snag during Sephora's spring sale — just subtract 10%-20% from the price displayed depending on your status. Rouge, VIB, and Insider members alike will surely find your new top-shelf favorites, and because the sale goes until April 15, you'll have plenty of time to curate your perfect cart.
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Sephora's in-house brand contains one of the best true red lipsticks out there. During the sale, everyone can take 30% off Sephora Collection products.
Possibly the most hydrating serum we've ever used, this cult favorite won't disappoint. Snag it during this event because it's almost never discounted otherwise.
If you use the code YAYSAVE in your cart, you can snag some Sephora Collection lipsticks for over 75% off. This one drops down to $3.50 with the code, a savings of over $11.
Gabrielle Chase is a style and beauty expert who has worked in the fashion journalism industry for five years. As an editor and reporter, she has covered viral products, luxury companies, and durable closet staples. She applies a healthy dose of skepticism to the fashion trends on social media — still, she's never above a good designer dupe.ExperienceBefore joining Business Insider in 2023, Gabrielle interned with Interview Magazine, and then wrote for Elle Magazine’s online series, The Launch.In her role on the Reviews team, Gabrielle tests clothing, shoes, and jewelry for their durability, quality, and, of course, style. She brings her eye for fashion to every story she writes or edits, whether she’s helping readers get dressed for work or find their new favorite pair of jeans. Gabrielle is also an expert when it comes to finding great deals on clothing and shoes, from finding affordable hidden-gem brands, to showcasing the best discounts around deal events.She upholds Insider Reviews’ rigorous product testing standards, recommending only products that look good, feel good, and last for season after season.Expertise
Women’s shoes and clothing
Apparel deal hunting
Viral fashion trends
Designer dupes
EducationGabrielle graduated from the University of Rhode Island with degrees in Journalism and Spanish. There she started runway modeling, which gave her an intimate look at how much work goes into producing a single garment. Backstage she'd overhear designers passionately retelling their creative process, so she switched her focus from broadcast journalism to fashion journalism.Outside of workGabrielle enjoys K-pop girl groups, horror movies, and science fiction books. She is based in Brooklyn.
Samantha Crozier is the women's style editor for Insider Reviews. She spends her days testing the newest it-bag, the workout set that's all over Instagram, or that viral dress that everyone is talking about on TikTok. Experience:Sam has spent a lifetime putting fashion trends to the test, and has been testing and writing about clothing for several years. In her current role, she is responsible for designing testing methodology for feminine clothing guides and working with writers to deliver the most trustworthy and best-tested shopping guides. Before joining the Reviews team, she was an editor on the Health Reference team where she focused on articles about sex and relationships, skincare, nutrition, and mental health.Why you can trust SamLike a great fashion friend, Sam always has the answer to questions about how to problem-solve when it comes to style. Need a great pair of heels for your wedding that you can wear for eight hours straight? Or perhaps you’re wondering what washable silk pajamas actually hold up after a dozen washes? She can help you find the perfect solution.One of her foremost areas of expertise is women’s shoes. In fact, she walked a mile in over 80 pairs of heels to narrow down the most comfortable heels on the internet. And her coverage on the best boots for women had her testing everything from low-cost Amazon picks to bespoke leather options to see what’s really worth it. All this to say that you’ll frequently see her walking her dog around Brooklyn in a pair of red slingbacks or knee-high suede boots.She is an expert on women’s workwear and work bags, having tested dozens of laptop bags, totes, blazers, and more.Sam is always on the hunt for a great bargain, whether it’s for big deal days like Prime Day or Black Friday, or just a regular Tuesday. Expertise
Women’s shoes, particularly heels and boots
Petite fashion
Workwear
Swimwear
Jewelry
Education:She graduated from Tufts University with degrees in English and Political Science before joining Insider in 2020. Although she now lives in Brooklyn, she still travels to her hometown of Honolulu, Hawaii. You can reach her at: scrozier@businessinsider.com.
Sally Kaplan is the Executive Editor of Business Insider’s Reviews team. She oversees all sections, including style, beauty, tech, home, kitchen, pets, and beyond. A longtime service journalist, Sally draws on her years as a product reviews writer and editor to guide the editorial strategy and standards for the Reviews team.ExperienceSally joined Business Insider as an editor for the Reviews team (then called Insider Picks) in 2018. She has since served as the senior style and beauty editor and the deputy editor for the style, home, and kitchen teams. She became Executive Editor in 2021, and for the last several years, has also been responsible for the development and implementation of strategies for tentpole events, like Amazon Prime Day, Black Friday, and Cyber Monday. Prior to joining the publication, Sally kicked off her product journalism career on the Buzzfeed shopping team. She also worked as a lifestyle editor at Hearst’s BestProducts.com, where she covered deals, gifts, gadgets, and more. Why you can trust SallySally believes that the products aren’t just things to fill your home — they are a means to live your life better. This philosophy is what she uses to guide the Reviews team, whether it be helping to develop testing methodologies for buying guides, advising readers on things they shouldn’t buy, or testing products alongside her teams. Expertise
Skincare and hair care
Clothing, shoes, and accessories
Home decor, furniture, bedding
Kitchen appliances, cooking tools
Work-from-home optimization
EducationSally holds a BA from George Washington University. She studied political science and worked in legislative advocacy for several years before transitioning to a career in service journalism. Outside of workSally loves interior design and cooking. In her free time, you can find her antiquing, scouring wallpaper patterns, cooking for her friends and family, and finding ways to marry beauty and functionality in her home. She lives in Westchester with her spouse and their cat, Papaya.Say hi to Sally at skaplan@businessinsider.com, give her a shout on Instagram @saltykaplan, or find her on Linkedin. Learn more about how our team of experts tests and reviews products at Business Insider here.
Maiya Pascouche is a beauty expert who covers skincare, makeup, hair care, hair tools, and more. As a Beauty Editor on Insider Reviews’ Style and Beauty team, she also tests and writes about apparel.ExperienceBefore joining Business Insider, Maiya was a freelance writer and editor focusing on beauty, style, lifestyle, and entertainment. She has also worked in retail and public relations within the beauty industry, and through this work, she has gained considerable knowledge of what people look for when shopping for beauty products, which helps her with testing, reviews, and recommendations.In Maiya’s experience, beauty journalism requires abundant research and up-to-date knowledge because it involves recommending personal products for people to use on their bodies. This is why she scrutinizes every product she researches and tests for high-quality formulation, the most recent health standards, and if it’s innovating what’s on the market.Maiya has a strong affinity for skincare and the science behind it. She is fascinated with ingredients, skin concerns, and formulation. As someone with sensitive skin, a personal project of hers is to recommend products that work for everyone.Beauty inclusivity and diversity are also a priority in her work. As an editor, she creates a platform that gives voice to an expansive group of freelancers to write from their own experiences and struggles, from shade range inclusion and gender-based biases to underrepresented products and brands that they love. This is reflected in stories such as best sunscreen for dark skin tones, best shampoos for hair growth, and best moisturizer for acne-prone skin.ExpertiseSkincareMakeupHair careHair toolsFashionDigital story productionWhat else to knowMaiya has loved beauty since she was a kid (her mom was a major influence, introducing Maiya to her “lotions and potions"). Her childhood was filled with reading beauty magazines like Vogue, Allure, and Glamour and watching beauty videos on YouTube.She is also an artist and theater director, having recently produced and directed a successful and award-winning play at the Edinburgh Fringe Festival in Scotland. Her personal interests include theater, music, film, and a great meal.
Deputy Executive Editor, Reviews & Chair of the Editorial Standards Board
Lauren Savoie is deputy executive editor of Insider Reviews and chair of Business Insider's editorial standards board. Lauren leads the home, kitchen, pets, and travel teams and is deeply involved in all editorial decision-making, with a particular focus on strategic content planning, career growth of reporters and editors, and strong journalistic standards for the Reviews team. In 2022, Lauren attended The Poynter Institute's Leadership Academy for Women in Media, a prestigious program that recognizes leaders in the journalism industry.Lauren joined the Business Insider team in 2020, first as kitchen editor and soon after as senior home & kitchen editor, where she pioneered original testing methodologies for buying guides and built a diverse team of freelancers and reporters with deep expertise in product testing. You can see some of her work in our guides to the best flower delivery services, the best pillows, and the best plus-size clothing. Before her time at Business Insider, Lauren was the senior reviews editor at America's Test Kitchen, where she wrote and edited more than 300 in-depth, unbiased buying guides and reviewed more than 1,000 kitchen products. Her work has appeared in Cook's Illustrated and Cook's Country magazines, in dozens of cookbooks, on two Emmy-nominated TV shows, and on CNN.com, Fodor's, Yahoo, LifeHacker, the Splendid Table, and more.Lauren is currently based in New York but continues to live like a lifelong Bostonian: drinking Dunkin' iced coffee in the winter, spending summers "down" the Cape, and sharing her home with a cat named Chowder. Say hello at lsavoie@businessinsider.com or @el_savvy on Twitter, Instagram, and TikTok. Learn more about how our team of experts tests and reviews products at Insider.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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The perfect moisturizer for any skin typePicking this highly-rated, ultra-hydrating moisturizer up during this year's sale is a no-brainer. Our beauty editor swears by it.