As product reviewers, we spend the entirety of the year testing and writing about products — ones that add joy and value, make life easier, and help you live better — and we love getting the chance to look back on what resonated with you, our readers, over the course of 2024.
This year has been one for the books. Or, more appropriately, one for the streamers. You particularly loved our streaming stories and were eager to catch up on popular shows and international sporting events with the help of VPN deals and the best streaming services. For the ultimate viewing experience, you wanted the best gear, too, whether that be the best TVs or soundbars for an immersive visual and audio experience.
When you weren't maximizing your entertainment options, you were looking for comfort at home with the best pillows and mattresses and on the go with the best walking shoes and men's T-shirts. If you're lucky enough, you might even be reading this article in one of our favorite bathrobes.
The following list includes 50 of the most popular products you loved and the stories where they were featured, in no particular order. You'll find a viral cleaning tool we learned about from TikTok, a cozy cashmere sweater we love for under $100, an Owala water bottle we like more than our Stanleys, a standing desk to improve your posture, and much, much more.
Thank you for trusting us to help you live your life better in 2024. We can't wait to keep serving you with great product recommendations in 2025!
The 50 most popular products among BI readers in 2024
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The best pillowIn addition to being insanely comfortable, The Coop Sleep Goods Original Pillow has thoughtful features like adjustable fill, a washable pillow cover, and an unparalleled 100-night trial, making it the best choice for most people.
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The best VPN for streamingIf 2024 was the year of streaming, then ExpressVPN was the most popular service used to watch content internationally or while traveling, thanks to is consistent performance, reliable security, and expansive global streaming features.
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The best cheap vacuumsThis reliable upright vacuum isn't the newest kid on the block, but it's a reader and team favorite that gets the job done, operates smoothly, and comes with attachments to pick up pet hair and clean hard-to-reach spots.
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The best no-pull dog harnessesThe Blue-9 Balance Harness significantly reduces pulling without impeding a dog's movement, sagging, or twisting.
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The best TVsThe S90D is our favorite TV overall from 2024. Its QD-OLED panel delivers a high-contrast image with vivid colors, wide viewing angles, and impressive brightness for this class. It's available in six sizes ranging from 42 to 83 inches.
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The best bathrobesParachute's unisex Classic Bathrobe is plush and is made with absorbent 100% long-staple Turkish cotton fabric. It makes a great gift or self-care purchase.
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The best mattressesThe Leesa Sapira Hybrid Mattress provides great edge support and motion isolation. Its mix of memory foam and pocket springs produces an average firmness, making it an outstanding solution for back pain sufferers of any sleeping style.
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The best electric spin scrubbersWe knew we had to take this viral TikTok cleaner for a spin to see if it was worth the hype. This electric spin scrubber cleaned up; it's a great multi-purpose tool for kitchens and bathrooms.
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A top Prime Day dealThe AirPods Pro 2 are a big upgrade from their predecessors, with improved noise cancellation and battery life. They also support new aural health features to assess your hearing and function as hearing aids. This model comes with a USB-C charging case and added dust resistance.
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The best soundbarsThis powerful 11.1.4 soundbar system has up-firing drivers, a dedicated subwoofer, and separate rear satellite speakers. It takes up more space than smaller options, but delivers the best Dolby Atmos performance we've heard in a system like this.
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The best air fryersThe Instant Vortex Plus was the best air fryer in our tests and features a window into the basket to monitor your food.
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The best cashmere sweatersA luxury crewneck that's priced accessibly and goes with everything. It's made from grade-A cashmere that's so light and soft, you can even sleep in it.
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The most subscribed-to streaming platformYou were eager to stream CBS TV shows, local NFL games, and tons of content from Nickelodeon, Comedy Central, BET, and MTV this year. If you get the premium tier you can also unlock ad-free streaming and access to Showtime.
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The best pillowsThe Beckham Hotel Collection Gel Pillow is a budget-friendly option (our best budget pick, in fact) with a plush, premium feel and breathable cotton fabric.
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The latest iPadThe 10th-generation iPad features a modern Apple tablet design, USB-C, and a centered front camera for better video calls. It runs basic tasks on the A14 Bionic chip, and its low starting price makes it the best overall value for most users.
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The best breathalyzersIf you are looking for an accurate blood alcohol content reading from a device that fits in your pocket, the BACtrack Trace Professional Breathalyzer is the best.
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Best phone screen protectorsSpigen GlasTR EZ FIT Screen Protector is made with 9H-rated tempered glass – as hard as sapphire. It's available for Apple, Samsung, and Google phones and has a straightforward installation.
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The best FitbitFitbit's Sense 2 combines the brand's advanced health and fitness features with decent smartwatch capability, unique sleep tracking, and a clean design reminiscent of the Apple Watch.
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The best non- alcoholic whiskiesJust in time for Dry January or perfect for the sober-curious, Free Spirits' bourbon offers a nice complexity, combining anise, a hint of citrus, and a scoop of vanilla ice cream with graham cracker.
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The best chocolateOne of the best chocolates you can buy, Vosges Haut-Chocolat makes the perfect gift for anyone and any occasion, from stunning packaging to impressive truffles, and of course, creamy, luscious chocolate.
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The best standing desksThe no-frills Flexispot Standing Desk moves quickly, smoothly, and quietly to reach your desired height. It's an affordable option for people who need a basic standing desk.
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The best microwavesConvenience and easy cooking were extremely important to you in 2024. This Panasonic cooks food quickly and evenly. It's compact yet has a spacious interior and comes with helpful preset buttons for easy cooking.
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The best streaming devicesA top pick in our streaming devices guide, when the Fire TV Stick Max was on sale for Prime Day, readers scooped it up fast. With its powerful processor and GPU, it's the fastest streaming device in its price range and now supports console-free Xbox gaming via Game Pass.
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The best cordless vacuumsThe LVAC-200 is one of our favorite cordless vacuums we tested this year, and you seemed to love this lightweight and affordable design, too, with up to 40 minutes of cleaning time.
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The best workout clothing for menThe brand's gear is tested and approved by real athletes. Its simple yet effective lineup of activewear includes shorts designed for running or weightlifting and others intended for martial arts fighters.
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The best work bags for womenThe Allyn Leather Tote pulls off the Mary Poppins effect. It seems like a slim, unobtrusive tote but it can fit absolutely everything and more.
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2024's "it" water bottle, reviewedThe Owala FreeSip took over our social feeds in 2024, so our kitchen editor put it to the test. The combination lid with a straw and wide opening makes it a seamless transition from sipping to swigging. Plus, it's completely leakproof.
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The best men's T-shirtsThe brand's tees are exceptionally soft, hang beautifully, and are built to last. Even our women's style editors love wearing these.
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The best walletsA favorite of our style team, this sleek leather wallet is ideal for those with dexterity challenges as it can be opened with one hand, and it snaps shut with a satisfying magnetic seal.
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The most comfortable work pantsThese look like a great pair of slacks but have the stretchiness of your favorite yoga pants. Since they're so comfortable, you can even wear them as an elevated athleisure look.
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Best bralette for large bustsEarlier this year, we put Honeylove's bralettes and shapewear to the test. The CrossOver bra is fully adjustable from the straps to the band, which creates a customized fit and works well for women with large breasts.
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The best mattress protectorsThe Helix Mattress Protector stands out for its cooling properties, making it great for hot sleepers.
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Best walking shoes for womenOur reviewer tested 20 pairs of walking shoes and found the the Adidas Ultraboost to be the most comfortable.
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The best loafers for womenEverlane's modern loafer is a contemporary take on a traditional menswear-inspired shoe, with an elegant pointed toe and chic neutral color selection.
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Most comfortable heelsThese sandals get our hard-won award for the most comfortable heels ever because of their brilliantly contoured footbed (seriously, you have to try it to believe it), straps that won't give you blisters, and huge variety of colors.
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The best coffee makersWhat makes this coffee maker the best we tested is its combination of simplicity and customizability. It's also extremely consistent — every cup of coffee brewed at every setting tasted like it should.
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The best electric razorsThis advanced electric razor offered the closest shave out of all razors we've tested — and we've been testing them for years.
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Best vibratorsThe Maude Vibrator is slim, discreet, and super powerful, giving you the feel of a standard-sized vibrator with a more streamlined look.
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Best press-on nailsOlive & June has the largest size range on the market and offer fun, affordable press-ons that last over two weeks.
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Classpass reviewStarting at $9 a month, ClassPass provides you with credits to spend at participating fitness studios, gyms, salons, and spas. New members can try a free one-month trial.
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Best oil diffuserThe Asakuki is perfect for most size rooms, has a large water capacity, and can be controlled from anywhere in the house with its remote. It's also a great price.
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A Prime Day stapleThe classic 3D Whitestrips take only 20 days of use to complete a full treatment and also come with two sets of "1 Hour Express" strips for more last-minute whitening sessions. You bought over 500 just on Prime Day, alone.
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An extendable dusterThe OXO Good Grips Microfiber Extendable Duster traps dust easily, extends and adjusts to reach high surfaces, and can be washed for years of reuse.
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A popular probiotic for dogsThis beef liver-flavored probiotic chew ensures dogs get healthy probiotics in their diet with a tasty treat.
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Best pet hair removerThe Chom Chom Roller is reusable, works well, and is large enough for various surfaces but small enough for easy portability. It may even replace pulling out the vacuum.
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The best moisturizer for acneThis no-fuss moisturizer has a cult following for its ability to nourish sensitive skin without causing future breakouts.
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A fast-acting muscle rubPenetrex Pain Relief Cream helps alleviate pain across a variety of conditions, contains soothing ingredients, and isn't greasy or overpowering in scent.
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Best comfort shoesFrom walking shoes to Chelsea boots and clogs, Merrell shoes dominated our coverage. The Morphlite is an incredibly lightweight casual shoe that's ideal for long walks on pavement and trails.
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Testing out the VR watersOne of our most clicked-on products during the holiday season, the Quest 3S is Meta's most affordable VR headset. It is an excellent fit for casual users who want a more budget-friendly entry into the world of VR. This is a great time to buy, as you'll get a free download of the Batman: Arkham Shadow game (worth $50) and three months of Meta Quest+ (worth $24).
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A laundry saviorThe Honey-Can-Do Heavy Duty Gullwing Drying Rack can fit a full load of laundry and also has space for drying smaller items and shoes.