Taylor Swift's influence is undeniable: whether it's crashing Ticketmaster with her sold-out concert tickets (here's how to buy Eras tour tickets if you weren't one of the lucky ones who managed to nab tickets), setting streaming records, or causing a measurable boost in the US economy, almost everything the singer touches turns to gold.
The same can be said about her effect on fashion. Business Insider reporter Juliana Kaplan spoke with several small businesses about the "Swift Effect;" Taylor's ability to sell out items and create big business for small brands she wears. One brand, Wove Made, saw a 2,000% increase in sales when Swift was spotted wearing a custom bracelet to a Chiefs game.
While Taylor Swift is reportedly now a billionaire, you can still find a surprising number of affordable brands in the singer's wardrobe. Sarah Chapelle, the fashion reporter behind Taylor Swift Style (which was the first to identify most of the pieces named in this article) and author of a forthcoming book of the same name, told Kaplan that one of Swift's signature style choices is pairing designer pieces with items from accessible retailers. "This kind of approach really underlines her approachable, relatable image," Chapelle said.
Below are 12 affordable items that Swift has been spotted wearing recently and that are still in stock (or at least available for preorder). We've also rounded up Taylor's favorite red lipsticks, plus many more of her favorite accessories in our guide to the best Taylor Swift gifts.
An $60 exercise skirt from Popflex
This size-inclusive exercise skirt was spotted in Swift's "Fortnight challenge" video on YouTube Shorts. It's available in 11 colors and sizes XXS to 3X.
A $40 Halara skirt and a hat supporting Travis Kelce's podcast
Swift and her boyfriend Travis Kelce recently attended Coachella to cheer on several of their performer friends, including Ice Spice and Jack Antonoff (her longtime collaborator and front man of Bleachers). Taylor was spotted in the crowd wearing a $40 mini skirt from Halara with a buckle garter detail. She paired the skirt with a hat supporting Kelce's podcast New Heights, which quickly sold out.
Read our Halara review.
Under $100 jewelry from Mazin Jewels
Swift has an extensive jewelry collection that spans an impressive price range — from pieces that cost tens of thousands of dollars, to several affordable items from brands like Mazin Jewels and Awe Inspired. She's been seen wearing pieces from Mazin at least half a dozen times in the past year, including at her 34th birthday party.
A $150 Aritzia mini dress
According to Aritzia, the Sunday Best Trix Dress is also known as the "Taylor Swift" dress because of its popularity after the singer was spotted wearing it.
Never-rip tights from Sheertex (and a $10 pair from Calzedonia)
Who doesn't love rip-proof tights? Swift is among the many fans of Sheertex, a brand making durable, comfortable tights. She's been seen wearing the brand's diamond pattern tights several times, including out to dinner in New York City and at Chiefs games. She's also been spotted in a $10 pair of tights from Calzedonia.
Sub-$100 lululemon tights
Swift is rarely pictured in athleisure, but when she is, she's often wearing lululemon. The tights pictured above come in numerous lengths, and Swift is wearing the 28" to accommodate her tall frame.
Skorts from Free People
Swift is a big fan of Free People's skorts and has been seen in a number of the brand's styles, including the Emmy Denim Skort pictured above and its Heartbreaker Skort.
A $70 crushed velvet dress from a small UK business
Swift wore this crushed velvet dress by the small UK brand Little Lies while out to dinner with Blake Lively in 2023. The dress is currently sold out, but you can sign up to be notified when it's back in stock.
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