Business Insider
Personal Finance Investing

How to generate passive income: A comprehensive guide

Happy woman earns passive income for financial freedom as money rains down on her.
Diamond Dogs/ Getty images
  • Passive income ideas include online courses, as well as renting out property, tools, and equipment
  • Payout amounts for passive income streams like royalties can vary depending on the medium.
  • Even though the goal is passive income, there may be a bit of active work required at the start.

Passive income is about earning money with minimal involvement. Adapting a passive income strategy gives you a steady cash flow while pursuing other hobbies and passions. But it isn't an instant get-rich-quick scheme. 

Additional funds earned from passive income streams can be deposited into the best retirement plans for tax advantages and long-term wealth building. When paired with normal active employment income sources, additional passive income offers increased financial freedom and early retirement, similar to the financial independence, retire early (FIRE) movement. 

Generating constant passive income requires thorough planning and research and is initially laborious. But if you're willing to work now, you can unlock powerful wealth-building tools for higher-income later on with some of the best ways to create passive income. 

Understanding passive income

Definition and purpose of passive income investment strategies

Passive income streams allow you to collect money from something you own — such as a rental property, dividend-paying stock, or even your automobile — with little sustained effort. That said, a majority of passive income strategies require a significant upfront time and labor investment to generate profits later on. 

Compared to active income streams (such as earning a salary or hourly wages through employment), passive income requires less day-to-day labor, providing increased flexibility to free up time for hobbies and other interests. 

"All passive income projects involve some form of time, energy, or financial commitment on the onset," says Tiffany Grant, a financial literacy evangelist and host of the Money Talk With Tiff podcast. "Sometimes people will give up before it has a chance to truly take root and grow."

The longevity of passive income streams

However, money earned through royalties, investments, and online business ventures isn't guaranteed revenue. Unlike a paycheck from an employer, there's a chance that your passive income sources will stop generating sufficient funds as they are susceptible to external factors like market conditions, third-party affiliates, and general consumer interest. 

While you may eventually accumulate enough consistent passive income sources to call it reliable, I wouldn't quit your 9-to-5 quite yet. In fact, passive income sources for retirees are most beneficial when paired with traditional, active income strategies. 

How to generate passive income from Investments

Here are some of the best investments for passive income and increased financial freedom. 

Passive income from dividend stocks

Dividend stocks are one of the best passive income investments. They pay out a portion of a company's earnings regularly to shareholders, usually on a quarterly basis. Generating passive income through dividend stocks is easy since most of the best online brokerages offer dividend payments or reinvestment as a perk. 

However, passive income through dividend stocks is not guaranteed, and its success is largely tied to market conditions. Dividends also don't tend to generate substantial income unless you invest a large chunk of change. 

Coca-Cola (KO), for example, paid a quarterly dividend of $0.48 per share in 2024, which provided $1.92 for each share investors owned throughout the year. Let's say shares of Coca-Cola were selling for $60. You would need to buy nearly $375,000 worth to make $12,000 in dividends for the year.

Passive income from bonds

When you purchase a bond, you're essentially lending money to an issuer (usually the government or a company) for a set period. In return, you earn regular interest payments and the total principal balance when it reaches maturity.

There are different types of bonds and bond funds for generating passive income, each with its own risks and interest rates. Government or treasury bonds, for example, are issued by the US Treasury and are recognized as one of the least risky investments. However, they produce less income than comparatively more dangerous options like corporate bonds or stocks. 

Passive income from peer-to-peer lending

Peer-to-peer lending (P2P) allows individuals to borrow and lend money directly to one another without using a traditional bank. Your peers essentially act as a bank, providing cash to borrowers who receive interest in return. Some of the best real-estate investing apps feature peer-to-peer lending services. 

Money borrowed through peer-to-peer lending is generally between $1,000 and $25,000 and typically occurs online through a digital platform or marketplace. 

Passive income from high-yield savings and CDs

Storing cash in a savings account or investing in certificates of deposits (CDs) doesn't usually yield high enough returns to be considered a valuable source of passive income. When the Federal Reserve raised interest rates, high-yield savings and CDs paid between 3-5% in 2023.

However, with the interest rates lowering in 2024, yields won't be as generous. 

CDs have a maturity date, and if withdrawn before maturity, you could incur an early withdrawal penalty, depending on the bank. Additionally, most high-yield savings accounts have a limit on the amount of transfers and withdrawals each month.

High-yield savings account CDs offer the added benefit of FDIC protection and the absence of market risk and volatility. This means a depositor can earn a predictable return on the money added to the account.

Passive income from real estate investments

Renting out a property or a portion of a property is one of the best sources of passive income. This cash could also be used to offset the cost of owning the property. You can access real estate investments for passive income online. Platforms like Airbnb and Vrbo are the most common platforms used to list your property's availability to potential guests. 

Before you rent, whether through an online market or on your own, you may want to familiarize yourself with any rules and regulations in your area. There may also be other potential costs that should be factored in, such as property maintenance issues that may require you to hire someone.

Passive income from online business ventures

Online courses and products

You can try creating digital products for income by selling ebooks, software, sewing, and other fiber arts patterns online. This is considered one of the best passive income businesses. 

"Since I already knew how to create guides, infographics, and templates for my students in the classroom, I implemented the same strategy to monetize my ebooks, newsletters, and other forms of digital assets," says Melissa Jean-Baptiste, a former educator and founder of the Millennial In Debt financial literacy blog. "I didn't have to go learn all new skills or take an expensive certification. Instead, I again leaned into my education skills and used that to make money passively with zero to very little overhead," she adds.

That said, creating high-quality digital products can be time-consuming. Conceiving profitable items also requires skill and craftsmanship.

Affiliate marketing

Affiliate marketing is an online business model regarded as one of the best sources of passive income that allows an individual to earn a commission from sales through referrals. Affiliates use their website or social media accounts to promote products or services for other companies. When a visitor clicks on a link and makes a purchase, the affiliate earns a commission. 

"I love that I can get paid for promoting products and services that I know and love," Grant says. Remember that if you're using affiliate referral programs, you should disclose this to those you're marketing to. 

Potential income through affiliate marketing can vary by industry and brand. Some companies may pay between $5 and $25 for every person who signs up through your link, while others may pay $75 or more. 

Generating passive income from royalties

Royalties are payments made to individuals or businesses for the ongoing use of their intellectual property, such as music, books, patents, and trademarks. These payments are typically a percentage of total sales generated using copyrighted material. 

How much you can make through royalties will largely depend on the type of product you produce and the frequency in which it is used. For example, if you self-publish a book, you can change the price and have great control over your income potential. 

Keep in mind that royalties on music function differently. On some music streaming platforms, for example, it could take 250 plays before you make a single dollar. Notoriety and marketing also majorly affect how much money you can make. 

Renting out possessions for passive income

Renting out a car

Like renting out a home or a room, you can also rent out your car to generate income. Platforms like Turo enable people to list their cars for rental and earn rental payments. However, how much you can make varies by car type, condition, availability, and mileage. 

There may be some upfront costs for cleaning and maintaining the car, but once listed, you can begin generating income. Remember also that some rental markets are better than others and that the type of car you list could be more attractive to certain buyers.

Renting out tools and equipment

Like peer-to-peer lending or renting out your car, you can rent tools like saws, drills, and ladders at an hourly rate. Online marketplaces, like ShareGrid, allow folks to rent out camera equipment. Rental, another online marketplace, offers a much broader range of items to rent out, such as baby strollers and bikes. 

Ensure to consider maintenance costs for rental equipment and have the appropriate insurance. With the right rental market and demand, there may be opportunities to scale and expand your earning potential. 

Benefits of passive income strategies

What makes passive income strategies so appealing are the benefits, such as: 

  • Requires less ongoing effort: Compared to working full-time, passive income requires significantly less time and effort. Most passive income sources, like digital goods and content, are front-loaded, meaning they entail more up-front to get started. After that, it's just a matter of occasional maintenance and monitoring. You will have more control over how and when you work and the freedom to engage in hobbies, travel, and spend time with loved ones.
  • Financial freedom and flexibility: The additional cash flow from passive income sources can offer flexibility when paired with traditional employment. You may be better positioned to pay down existing debt, meet your financial goals faster, or even retire early.
  • Provides a safety net: Multiple income sources offer a financial cushion in case of unexpected events such as a job loss, sudden medical bills, or a struggling economy. While passive revenue comes with its own risks, having another source of income to fall back on in case another doesn't work out provides increased financial security.
  • Tax benefits: Depending on the passive income strategies you participate in (and how much you make), you may qualify for certain tax deductions or lower tax rates. Consult a financial advisor or CFP for professional insight into your situation. 

Drawbacks of passive income strategies

While the concept of earning passive income sounds attractive, it's crucial that you understand all the risks involved and that you manage your expectations accordingly. 

Some of the major drawbacks of passive income strategies are:

  • Unpredictability: The success of passive income strategies can be unpredictable and are generally out of your hands. With investing, for instance, you won't be able to control how well the market does or how your assets will perform. Thorough research can help, but unexpected economic downturns and regulation changes can significantly impact your ability to accrue income. 
  • Competition: Selling online content like educational resources, music, and ebooks can be steep. Even if your product is good, there's no guarantee that consumers will be interested in it (or even notice it). 
  • Lack of structure: Although freeing yourself of the normal 9-to-5 working hours offers increased flexibility in how you spend your time, you may struggle to monitor your time effectively. You'll be your boss, which requires you to maintain a consistent and reliable work-life balance without any oversight. Some individuals may thrive under these conditions, while others may end up overworking (or under-working) themselves, causing psychological or emotional implications. 
  • Ongoing maintenance: Despite being called "passive," these income strategies require ongoing maintenance and management to remain profitable. You'll need to keep up with market conditions, marketing strategies, performance tracking, and general upkeep.
  • High startup cost: Getting set up often requires money upfront and substantial time and knowledge. This may be a barrier for some people with limited resources. 

Remember, there's no guarantee that you'll be able to generate substantial wealth or that the money will continue to flow in the long run. 

Steps to earning passive income 

Starting with passive income requires careful planning and understanding of your goals and limitations. Don't rush the planning stage. 

1. Identify your goals, resources, and risk tolerance

First, identify your financial goals. Are you looking to make a little extra money on the side, build long-term wealth, or retire early? You'll also want to take note of the resources readily available to you, including available time, money, existing skills, and other assets. 

Risk tolerance is another important factor. Are you financially able to make potentially risky investments? Or should you pursue safer, less volatile income streams with lower growth potential? 

2. Choose a passive income strategy

Once you know what you're aiming for, you'll have a better idea of how you can achieve it. Based on your existing skills, knowledge, and resources, decide on a passive income strategy that compliments your current situation. 

For example, someone with experience and knowledge of rental properties may consider investing in real estate properties. Only someone with sufficient funds who can dedicate enough time and effort to upkeep the property should pursue this option.

Do the approach research and understand all the potential risks of your passive income strategy. If necessary, seek professional guidance.  

3. Be patient and realistic

Establishing a consistent and reliable passive income stream takes time. It won't happen overnight. In the beginning, you will probably need to put in a lot of time, effort, and possibly even money before you see any results. The "passive" aspect of a passive income source generally comes later. 

Stay informed on market trends, consumer interest, and the economy as it impacts your products or services. 

FAQs about passive income 

How much money do I need to start generating passive income?

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

The initial amount needed to generate passive income can vary widely depending on your chosen passive investing strategy. For example, renting out a real estate property requires more money than investing in dividend stocks. That said, income-generating strategies with a larger initial investment tend to be more lucrative later on. 

Is passive income truly passive?

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Passive investing isn't always truly "passive." While some passive income streams require consistent minimal effort after the initial setup, other passive income strategies may require more extensive hands-on maintenance or monitoring. 

Can passive income replace my full-time job?

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

You may be able to replace your full-time job with passive income with strategic planning and successful execution. However, this typically requires a sufficient amount of time, effort, and labor. Plus, not all passive income strategies generate enough cash to live off of. 

What are the tax implications of earning passive income?

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Passive income is taxable, often at different rates depending on the source. It's important to consult with a tax professional to understand specific tax obligations and planning. The IRS has specific rules regarding passive income to determine how much an individual is involved in income-producing activity. 

How can I minimize risks when generating passive income?

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

The best way to minimize risks when generating passive income is by diversifying your income sources. You should also thoroughly research the ins and outs of these income sources with continuous education. You will likely need to adjust your strategies based on their performance occasionally. 

Back to Top A white circle with a black border surrounding a chevron pointing up. It indicates 'click here to go back to the top of the page.'

Read next

Jump to

  1. Main content
  2. Search
  3. Account