Here's the pitch deck a startup that wants to reinvent the business presentation used to raise $2.2 million

Boulder, Colorado-based startup Giide is trying to update the business presentation with tools that let customers create interactive, audio-based content.

In March, the company announced it raised $1.6 million in seed funding led by Supernode Global, which was joined by other early-stage venture funds including FirstMile Ventures and TechNexus and returning angel investors. The company has since raised around $600,000. It's also planning to raise a Series A.

Co-Founder and CEO Allison Kent-Smith founded Giide with Chief Technology Officer Scott Prindle, who she worked with at ad agency Crispin Porter Bogusky. As podcasts gained popularity, she saw the need for an interactive form of audio-based content to replace business presentation standbys like PowerPoints and lengthy white papers.

TikTok has popularized short-form content with low production values and a conversational, entertaining tone, and  businesses and creators that don't adapt how they communicate risk being quickly dismissed, she said. 

"This is information in a succinct, two-minute version versus a 45-minute version," she said.

Giide's format is a vertical scrolling feed and is most commonly used for educational purposes. Feeds have a unique URL for linking and embedding and can be made public or password-protected to safeguard proprietary information. They can be original content or summarize existing content, as ad awards show Cannes Lions has done, Kent-Smith said.

Most of Giide's clients are small-to-medium-sized businesses, but it's also targeting big companies, publishing platforms, and business-oriented creators. 

The company's current clients include marketing agency VaynerX and industry trade groups the 4A's and The Female Quotient.

Scroll down to read the full pitch deck, which Giide presented to some investors in Giide form.

The growth of podcasts inspired Giide's co-founders to develop an audio-visual tool for businesses.

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Other forms of audio-based content weren't interactive enough, said Giide CEO Allison Kent-Smith.

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Giide says companies need to adjust how they communicate to young people who prefer short-form content.

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Giide compares the ways people consume content on social media to traditional business formats.

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Giide's core users are small- to medium-sized businesses and entrepreneurial content creators.

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Giide provides data analytics to paying members and has considered a revenue-sharing program for those who want to run paid ads in their feeds.

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Many of Giide's leaders come from the ad agency world.

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Giide describes itself as an audio version of Canva and hopes to complement other publishing platforms like Spotify, Substack, and Vimeo.

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Giide said it had a 183% quarter-over-quarter increase in content published in the first quarter of 2022.

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The company plans to roll out multi-lingual transcription and embed features for social platforms.

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Giide has three pricing tiers and plans to offer a fourth between what it charges creators and businesses.

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